According to VNPetro representative, after this agreement, all industrial polishing products (Solid compounds) and car care products (Polishing compound) under the Menzerna brand in Vietnam will be officially distributed by Vietnam Petrochemical Investment and Trading Joint Stock Company (VNPetro).
In the cooperation agreement, the two parties commit to providing products that comply with the ISO 9001 quality management system and ISO 50001 energy management system. All products sold under the Menzerna brand are manufactured by Menzerna polishing compounds GmbH & Co. KG (Germany). The cooperation between Menzerna and VNPetro aims to maximize the strengths of each party.
Menzerna is a brand specializing in developing and manufacturing the world's leading industrial polishing compounds. VNPetro is a company specializing in manufacturing and distributing high-quality products serving the manufacturing industry, automobile and motorbike industry in Vietnam and Southeast Asian countries.
Menzerna brand representative, Mr. Sven Bürkle, commented that the common point of both sides is always wanting to find solutions that bring economic value to customers, contributing to sustainable market development. "We believe that with Menzerna's superior product quality and long-term experience, combined with VNPetro's professional distribution and customer service network, we will bring the most effective polishing solutions to the Vietnamese market," said Mr. Sven Bürkle.
Mr. Sven Bürkle - Menzerna Representative
Mr. Pham Anh Tuan, General Director of VNPetro, said that becoming the official distributor of Menzerna products is an important step in VNPetro's distribution development strategy. "With this cooperation agreement, VNPetro adds high-quality products from Europe to its diverse product system serving the industry, improving the quality of maintenance and services for genuine auto dealers nationwide. Vietnamese users benefit from having the opportunity to access high-quality German products," said Mr. Tuan.
Founded in 1888, Menzerna has a history of nearly 140 years. Currently, Menzerna has more than 150 polishing formulas for applications and materials in industries such as automotive, marine, household, wood, etc. The company's polishing products include: Heavy cut, Medium cut to Finish and Super Finnish corresponding to different materials, helping to create and enhance the gloss of surfaces. To date, Menzerna is widely distributed to more than 70 countries, pioneering technology thanks to investment in research and development (R&D).
The cooperation between the two parties helps Menzerna increase its global presence, opening up opportunities to develop the polishing market in Vietnam. According to a report by the Vietnam Automobile Manufacturers Association (VAMA), market sales in June increased by 3% compared to the previous month and increased by 12% compared to the same period in 2023. According to World Data Lab, the middle class in Vietnam is constantly increasing, ranking 5th out of 9 Asian countries forecast to have the largest number of people joining the middle class in 2024.
According to VNPetro's General Director, with a daily spending of at least $12, middle-class people are willing to pay more for maintenance and upgrades to maintain the value and durability of their vehicles. "The minimum maintenance cost for car owners in Vietnam is about $100 per year," he said.
When entering the Vietnamese market, Menzerna's product lines promise to meet a variety of needs for polishing and protecting vehicle surfaces, helping to save time and costs in the vehicle care process. "Solid Compound products help factories save a lot of costs in the process of producing high-quality products, aiming to export to demanding markets around the world," said a representative of VNPetro.
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