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BG National Customer Conference 2024

Sunday - 09:40 AM - 19/05/2024
Vice President and CEO of BG Products (USA) assessed Vietnam as the company's leading development market for automotive additives on May 17.

At the National Customer Conference at the InterContinential Hanoi Westlake Hotel, Mr. Aidan Dunleavy - Vice President, Executive Director of International Trade Operations of BG Products Inc. said that Vietnam is a market with impressive growth rate of the company globally, always achieving high growth. BG branded car maintenance additives have been officially distributed in Vietnam since 2017.

Mr. Aidan Dunleavy - Vice President, Executive Director of International Trade Operations of BG Products Inc.

The trend of personal cars is forecasted to continue to explode in Vietnam in the coming years. Along with that, consumers are increasingly aware of professional car care to prolong the life, increase vehicle safety, save fuel and reduce emissions... "Certainly, the market for engine care additives in Vietnam will continue to develop very vigorously in the coming time", said a representative of this business.

Mr. Pham Anh Tuan - General Director of Vietnam Petrochemical Investment and Trading Joint Stock Company (VNPETRO), one of 2 authorized distributors of BG in Vietnam, said that this company is currently providing most of the products in the ecosystem of BG's car and motorbike maintenance additives. After 7 years of development, BG Vietnam has provided products to more than 90% of genuine car dealers, the conference also had representatives of more than 100 genuine dealers nationwide.

Mr. Pham Anh Tuan - General Director of Vietnam Petrochemical Investment and Trading Joint Stock Company (VNPETRO).

During the event, BG Vietnam representative provided updated information on a number of new services following the engine technology trend such as: hybrid engine lubrication, coolant, gearbox, maintenance additives for motorbikes... According to this business, with the increase in awareness and understanding of consumers, the car care and maintenance market in Vietnam has recently recorded a clear shift from the trend of "service providers recommending" to "consumers demanding" branded products with proven quality.

"This is an important driving force for manufacturers, distributors and auto maintenance service providers to continue to invest deeply in technology, services and accompanying additive products, in order to meet the increasing needs and quality requirements of consumers," said a representative of BG Vietnam.

Representing more than 100 genuine car dealers and car manufacturers in Vietnam.

Regarding vision, BG Vietnam expects that each domestic car will be "professionally maintained, performance restored", with easy access to the BG maintenance product ecosystem. The General Director of VNPETRO also commented that with the growth rate of cars in Vietnam, the market will soon reach a value of billions of USD in the near future.

Some pictures at the event

Recap of the event "2024 National BG Customer Conference".

VNPETRO COMMUNICATIONS DEPARTMEN

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